Branding is the keyword to everything we are. The opposite to paid marketing.

We believe that when branding is done right it is the exact opposite to paid marketing. Nor we believe that branding and paid ads goes hand by hand when it's a stragically and data backed decision.

Strategy & Growth

Brands grow through strategy, structure, competitiveness, and creative direction. Our business development approach combines insight, design thinking, and innovation to build long-term brand value and commercial performance. We analyze your business from top to bottom including market position, competition, and internal structure to identify the most effective way for your brand to evolve and unfold. From defining departments and services to aligning it all with your visual identity and design, we ensure every layer of your business reflects a clear and powerful brand strategy and visual identity.

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Branding & Identity

We transform companies into unforgettable brands. Our experienced design team develops complete brand identities – from logos and visual universes to full brand books and guidelines. When we work with identity and values, every touchpoint is crafted to be authentic, unique, and commercially strong. We also support companies with rebranding – whether it’s a bold relaunch or a gradual transformation.

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Design & Direction

Design & Direction

Design is where creativity meets function. We craft visual identities, interfaces, and experiences that capture your brand’s essence – from digital design and print to full-scale brand universes. We create complete visual identities including logos, icons, color palettes, and typography – all presented in a customized brand guide that can be simple or extensive depending on your brand’s size and framework. For larger or confidential projects, we offer an internal brand book, which can include business documents, strategic insights, or parts of your business plan – designed exclusively for internal use.

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Development & Tech

Development & Tech

We design and build digital products where aesthetics and performance go hand in hand. Every interface is crafted with clarity, speed, and precision — from webshops and platforms to mobile apps and custom systems. Our stack is TypeScript at the core, ensuring consistency across frontend and backend. We build headless CMS setups for simple content control, automate workflows, integrate data, and apply AI where it creates real value. And when projects demand deep infrastructure or heavy backend complexity, we collaborate with specialized partners to scale seamlessly.

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Marketing & Activation

Marketing & Activation

Digital strategy, e-mail flows, and paid outdoor. We develop strategies that define your brand's entire online presence from structure and storytelling to long-term growth planning backed by both online and offline advertisements. From traditional print magazines to digital platforms, we handle the full creative process – from idea to finished campaign materials. By collaborating with leading outdoor marketing providers in Denmark – our clients have access to the best prices and strategic insights on how to use outdoor media effectively within a full campaign plan or period. While we don’t handle paid online ads ourselves, we work closely with the country's top performance marketing experts, ensuring flawless execution and measurable results when your campaign goes live. At X44, marketing is not just visibility - it's precision, timing, and creative impact.

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Publishing & Print

Publishing & Print

We bring your words and ideas to life through a complete, end-to-end publishing service. From creative direction and graphic design to marketing and distribution, we manage every step of the process with precision and care. Our publishing work covers everything from book and magazine covers to fully customized, page-by-page layouts designed around your text and content. We handle both traditional publications and modern digital formats - always with a focus on design, readability, and brand coherence. To complete the process, we develop a tailored marketing strategy and oversee printing and distribution, ensuring that your publication reaches its audience in the most impactful way possible. At X44, publishing is not just production - it's storytelling, design, and strategy united in one seamless process.

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Events & Experiences

From concept to reality - we create events that captivate, engage, and elevate your brand. We manage both new events — from intimate experiences to large-scale productions — and help existing events reach the next level through creative direction, concept refinement, and complete execution. One of our own brands, KOMBA, is a biannual combat sports event most recently held at K.B. Hallen in Copenhagen, where X44 House handled the full execution — from creative strategy and design to event management and production. We love events. And we love taking concepts to new heights in Denmark — transforming great ideas into unforgettable experiences.

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Lauge Petersen
Houdaifa Harrar

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