Growing Danish hotel chain finds its digital home

Strategy

Brand Identity

Digital Platform

Nomad City Hotels

Hospitality

2026

Three hotels. 292 beds. No digital home.

Three founders in their early twenties, already running a family of companies across furnished rentals, property management, real estate and summer houses — and now opening a hotel chain. By March 2026, Nomad City Hotels takes over 105 rooms across Frederiksberg and Odense, with Nørrebro following close behind. The portfolio was there. The ambition was there. What was missing was a brand and a digital home capable of carrying it.

Identity tuned to welcome guests from their first online visit.

The founders arrived with a wordmark they believed in — a handwritten Nomad signature that already carried the warmth they were after. We kept it, refined it, and built the rest of the system around it. Typography, palette, voice and motion — tuned to a single feeling: arrive somewhere that already feels familiar. Less hotel chain, more good friend in a new city.

Six warm neutrals, drawn straight from the materials inside the rooms.

Six tones drawn from the materials inside the rooms — oak, linen, brass, brick. Warm enough to invite. Quiet enough to let the rooms speak for themselves. Paired with Bricolage Grotesque and Playfair Display, the system reads modern without losing the warmth hospitality has to keep.

Booking flow that leads with the city, not the price.

Nomad's three cities each carry their own character — Nørrebro the creative, Frederiksberg the quiet, Odense the storybook. The booking flow leads with the city, not the price. Guests choose the neighbourhood that fits the trip, then the room that fits the budget. Three experiences, one stay — and one clear path to the right room every time.

Minimising unbooked nights and quiet seasons with a dedicated deals tab.

Hotel demand isn't flat, and the booking flow shouldn't pretend it is. The concept: a dedicated deals tab carrying seasonal packages, last-minute openings, and offers tied to the local calendar — pulling forward the rooms with room to move, and giving returning guests a reason to check Nomad before they check a competitor.

Engineered to plug straight into Guesty as the chain scales.

The site runs on a custom build, chosen for what comes next — not just what ships first. Listings, rooms, deals and partner perks are modelled to plug straight into Guesty and the broader property-management stack as the chain scales. Three hotels today, sized for the fourth, fifth and sixth — without a rebuild, without lock-in.

Designed mobile-first, end to end.

Most hotel bookings happen on a phone — often on the move, often a few hours before the stay starts. We designed Nomad's site mobile-first for that reason. The booking flow, the deals tab, the room comparison, the location map — every primary action sits inside thumb's reach. The desktop site is a translation of the mobile experience, not the other way around.

Concept for a Nomad-only partner programme rooted in the neighbourhood.

Hotels and neighbourhoods do better when they work together. Our concept: a Nomad-only perk programme tying the booking experience to the local economy — local cafés, restaurants, gyms and shops offering guests something the public can't book. Better for the guest, better for the neighbourhood, and a reason to stay at Nomad rather than the chain next door.

Strategy, concept and digital direction past the website launch.

The work didn't stop at the website. We sat at the same table as the founders on the questions that come up when a young chain is finding its shape — how to engage guests beyond the booking, where local partnerships could earn their place, what the deals programme could look like, how the digital backbone needs to flex as new hotels open. Ideas and concepts, not org charts. A studio brief that quickly turned into an ongoing sounding board.