Decades of tax counsel, rebuilt into a market-leading brand

Strategy

Brand Identity

Digital Platform

Media Production

CY Consult

www.cyconsult.dk

Tax & Law

2026

A category built on jargon. A practice built on clarity.

CY Consult is one of Denmark's leading specialists in complex tax matters — representing private clients, businesses, and law firms before the tax authorities. The expertise was already established. What was missing was a digital presence that matched it. We rebuilt the brand and the platform from the ground up, translating decades of advisory work into a website that explains, guides, and converts.

A website built on trust — guiding every visitor toward their first conversation.

Tax work is rarely a click-and-buy decision. Clients arrive carrying real concerns — an audit notice, a planned exit, a structure that no longer fits. We designed the site to meet them where they are: clear language over legal posturing, generous explanations of complex services, and a guided path toward booking the first call. Authority where it earns trust, warmth where it earns the meeting.

+40 services, restructured into one navigable system.

CY Consult's expertise spans more than 40 distinct service areas — from crypto taxation and exit tax to compliance programmes and generational succession. We restructured the entire offering into a clear architecture: grouped by client type, ordered by intent, written to be understood by the people who actually need them. +40 services, one path to the right one.

Tax services packaged into clear offers — with intake forms that brief the first meeting.

Beyond hourly advisory, CY Consult now sells tax work as defined packages: fixed scope, fixed price, fixed expectations. Each package routes through a custom intake form that captures the right context up front, so the first call already has the facts on the table. Less back-and-forth before the work begins — more time spent doing it.

A headless platform built to absorb whatever comes next.

The site runs on a headless CMS over a custom-built front-end — chosen so the team can publish, restructure, and extend without engineering for every change. The stack is built to absorb what comes next: new service lines, integrations, automated intake, AI-assisted research. A foundation that doesn't lock the future in place.

Photoshoot and video production — giving tax a face, a place, and a voice.

We produced the full visual library in-house: portraiture, environment, and a set of short explainer films breaking down the most-requested services. Tax is abstract by nature — the films give the work a face, the photography gives it a place. Material that lives across the site, socials, and the sales conversation.

A visual identity where corporate seriousness meets human empathy.

The new identity carries both at once — the seriousness the work demands, and the empathy the client deserves. Typography and layout hold the authority. Colour, image, and pacing hold the warmth. The result reads as a firm you'd trust with the hard case — and call back for the next one.